Looking for the right words?
I’m here to help you find them. I’m a freelance copywriter and content writer based near Toronto, and I love collaborating with brands and businesses to tell stories that grow their audience and revenue.
Have a creative campaign, newsletter, blog post, landing page, or website to write? Find out how an expert writing partner can help you speak your customers’ language and take your brand to the next level.
Looking for the right words?
I’m here to help you find them.
I’m a freelance copywriter and content writer based near Toronto, and I love collaborating with brands and businesses to tell stories that grow their audience and revenue.
Have a creative campaign, newsletter, blog post, landing page, or website to write? Find out how an expert writing partner can help you speak your customers’ language and take your brand to the next level.
Services
Creative Concepting & Campaign Writing
You are:
- Searching for a big idea for a strategic ad campaign
- Building creative concepts for your next product launch
- Creating campaign assets (eg. social, scripts, emails, landing pages)
I’ll help translate your message into a campaign that inspires your audience to take action.
Web Copy & Case Studies
You goal is to:
- Position your services on your website or Google Business page
- Appear on the first page of Google searches
- Showcase the work you’ve done to attract potential new clients
I write websites and case studies that help customers to not only find your brand, but also understand why they should choose you over your competitors.
SEO Content Writing
You want:
- A blog post, thought leadership article, or eBook that drives site traffic
- Gaps to fill in your website content
- Legacy content that needs to be updated
I write long-form, SEO-optimized content that helps my clients jump to the top of Google searches for audiences in tech, eCommerce, Higher Education, Public Service, wellness, fashion, and more.
Project-Based or Long-Term Partnership
You need:
- A writer to help you figure out campaign ideas or copy
- Web copy, case studies, or blog posts
- Short or long-term support
Whether you need a writer for a one-off project or on an ongoing basis, I’ll be your trusted writing partner every step of the way.
Services
Creative Concepting &
Campaign Writing
You are:
- Searching for a big idea for a strategic ad campaign
- Building creative concepts for your next product launch
- Creating campaign assets (eg. social, video, email, landing pages)
I’ll help translate your messages into campaigns that inspire your audience to take action.
SEO Content Writing
You have:
- A blog post or thought leadership idea to research and write
- Gaps to fill in your website content
- Legacy blog posts that need updates
I write long-form, SEO-optimized content that helps my clients jump to the top of Google searches for audiences in tech, eCommerce, Higher Education, Public Service, wellness, fashion, and more.
Web Copy & Case Studies
You want to:
- Position your business services on your website
- Appear on the first page of Google searches
- Showcase the work you’ve done to attract potential new clients
I’ll work with you to craft web copy and case studies that are deeply tailored to your brand’s key messages, voice, and the value you offer your clients.
Project-Based or
Long-Term Partnership
You need:
- A writer to help you figure out campaign ideas or copy
- Web copy, case studies, or blog posts
- Short or long-term support
I’m happy to help get your project off the ground, or work with you on an ongoing basis as your trusted writing partner.
Client Reviews
“I had the pure enjoyment of working with Carolyn during her time at Quarry. While writing for B2B and tech brands was somewhat new to her, Carolyn didn't let that phase her as she dove right into learning the nuances of our client's business.
Within no-time she was producing world-class content for some of our biggest brands.
Carolyn took the time to deeply understand the details of the brief, the motivations of the customer and the environment in which the content would live (ex: email, landing pages, banners, social).
Layer all that on with the killer creative concepts she'd come up with and the results were more than stunning.
Equally as impressive as her writing skills was her infectious personality. Her enthusiasm and positivity would not only bring the team together, but it was also recognized by our clients.
I can't wait for the next time to partner with Carolyn on a new project!”
Michael Palmer, Executive Creative Director, Quarry Communications (now Marketbridge)
“Whether Carolyn is writing blogs, website content, marketing campaigns, case studies, digital programs (events / webinars / advertising), monthly newsletters and podcasts, or ebooks / guides / playbooks, she always keeps the objective, customer and experience at the forefront of her craft.
Carolyn’s support and service of the wider team never felt or operated like a freelance relationship. I am not sure people knew she wasn’t an official employee. Carolyn was a respected, collaborative, valued member of the team, who could operate collaboratively or independently of my leadership or involvement.
Carolyn was the perfect extension of our marketing team, a knowledgeable, strategic partner in all things marketing, creative and content strategy.
Carolyn’s writing talents are expansive and undeniable. That said, what makes working with Carolyn extra special, and equally important, is how she turns up as a human in every interaction.
Carolyn is whip smart, caring, attentive, compassionate, honest and reliable - a wonderful teammate, partner and friend.”
Alison Spehar, Strategic B2B Marketer
“Carolyn was fantastic to work with!
She understood my vision and was quick and efficient in bringing it to life, providing me with alternate wording for my website.
She was quick to respond to emails and provided great insight and feedback. Really appreciated all her help and assistance!”
Jess, Photographer, Hillcroft Photography
Frequently Asked Questions
-
Copywriting is the art and science of selling with words.
As a copywriter, I write strategically to help brands sell their products or services to their target audience.
My goal is to find the intersection between your brand’s key benefits and what your audience currently needs to inspire action.
Whether you want to drive landing page conversions, target your audience on social, or boost your brand’s visibility via search, I’ll help translate what makes your brand great into messaging that resonates with your customers. -
I calculate my rates based on:
1. Project scope: Time needed for research, document review, and getting up to speed on your brand and goals.
2. Volume: The number of assets needed or total word count for long-form content.
3. Logistics: I’ll ask about your timeline and when each deliverable is needed against the volume of work required.
Send me a message to discuss your project and receive a personalized estimate. -
My writing services include:
- Ad campaign concepts
- Targeted ad copy
- Paid and organic social writing
- Newsletters and email sequences
- SEO-optimized website copy and blog posts
- Case studies
- White papers
- eBooks
- Brand voice guidelines
Don’t see what you’re looking for here? Contact me for more information! -
After earning my BA in Psychology from Wilfrid Laurier University, I completed the Advertising Copywriting program at Humber College Lakeshore.
For nearly a decade, I’ve helped brands find creative, strategic solutions to business challenges.
I’ve written for clients across a wide range of industries: finance, beauty, food and beverage, automotive, tech, start-ups, small businesses, and even specialty underwear.
My work has been recognized by the Advertising and Design Club of Canada, Cannes Lions, The One Show, the Clio Awards, the Webby Awards, and the Effie Awards.
Book Your Free Consultation
Schedule a free 20-minute introductory call with me to chat about your project and see if my expertise is the right fit.
My services include writing:
- Ad campaign concepts
- Scripts
- Targeted ad copy
- Websites and landing pages
- Email sequences
- SEO Blog posts
- Case studies
- White papers
- eBooks
- Brand voice guidelines
Looking for something else? Send me a message!